…and what to do before your bounce rate bounces you out of business.
Let’s face it: in 2025, your business website is your handshake, your storefront, and your best (or worst) sales rep — all rolled into one. And if it sucks? People aren’t going to stick around out of pity. They’re going to bounce faster than a toddler on a sugar high.
So how do you know if your website is actually hurting your business?
Here are five red flags that your site might be quietly sending potential clients into the arms of your competition.
1. Your Website Loads Slower Than a Monday Morning
Let’s get real: if your homepage takes longer than 3 seconds to load, half your visitors are already gone. That’s not me being dramatic — that’s Google data.
Slow sites scream “we don’t have our act together.” Clients want fast. Your site should be Usain Bolt, not dial-up nostalgia. If you’ve got bloated code, oversized images, or too many third-party scripts weighing things down, it’s time for a tune-up.
2. It Looks Like It Was Built During the MySpace Era
You might think your business website has “character.” But if that character includes Comic Sans, flash intros, or a background that looks like a lava lamp, we need to talk.
Modern users expect clean, responsive, mobile-friendly design. If your site isn’t optimized for phones (where 60–70% of traffic lives these days), you’re giving people a reason to leave before they ever call or buy.
3. It’s Harder to Navigate Than IKEA on a Saturday
If users need a map, compass, and divine guidance to figure out how to contact you or find basic info — congratulations, you’ve built a digital maze.
Great websites are intuitive. Think fewer “Where do I click?” and more “Oh, that was easy.” Menus should be clear. Buttons should be obvious. No 17-tab nav bars. No hiding the contact form behind a series of puzzles.
4. Your Call to Action Is Hiding… or Nonexistent
Your website’s job is to do something — get a lead, book a call, make a sale. If your visitors don’t know what you want them to do, they’ll do exactly nothing.
A strong call to action (CTA) should pop off the page. It should say, “Here’s what to do next,” like “Book a Free Call,” “Request a Quote,” or “Let’s Make Magic.” If your site just kinda vibes and hopes people figure it out — that’s costing you.
5. You Haven’t Touched It Since Your Last Vacation
Websites aren’t crockpots — you don’t just “set it and forget it.” If your last update was back when Tiger King was trending, then yeah… it’s probably outdated.
Outdated content, broken links, old pricing, or blog posts from three presidents ago? That erodes trust fast. People want to see that your business is active, engaged, and worth their money.
Here’s the Deal
If any of these signs hit a little too close to home, don’t stress — I’ve got you. I build custom websites that actually work for your business, not against it.
💬 Let’s talk. I’ll take a look under the hood and show you how we can turn that clunker into a client-converting machine.